What is Search Engine Optimization?
SEO is short form for Search Engine Optimization/Search Engine Optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the Search Engine Result Pages (SERP’s).
i-e: Google, Yahoo, Bing….
SEO helps to ensure that a site is accessible, visible and reachable to a search engine and improves the chances that site will be found by the search engine. It’s a common practice for online users not to click through pages and pages.
As Google it self say’s 95% online users they never pass the 1st page of Google. So, SEO is the only process through which a website can achieve the 1st page double or triple placements and will increase more traffic, more traffic means more visitors, more visitors means more New Business. That’s why SEO is known as 200% Return On Investment (ROI).
Strategic SEO Services include:
Website evaluation and assessment of your website’s current keyword rankings in major search engines.
Keyword research to find the most relevant search terms that will drive qualified traffic to your site.
Competitive analysis to find the search terms that drive traffic to your competitors’ websites and identify where you should be focusing your efforts.
Web page optimization including the addition of HTML text, keyword rich content, title tags, description tags, Alt Tags (image tags) and an optimized internal linking structure.
Link Building to build quality in-bound links to your site that will improve your natural search engine ranking.
Blogs & Articles are the best way to provide search engines new and fresh content as Google love new, fresh and relevant content to increase your visibility.
Benefits of doing Search Engine Optimization (SEO)
- Long lasting placements on top of major search engines
- Double or Triple appearance or exposure on 1st Page of Google
- Lowering the cost your Google Adwords Campaign
- Dominate your Market on Google, Yahoo! & MSN (Bing)
- More Leads, More Sales & More Business